Good Strategy/Bad Strategy: The Science of Effective Action

Good Strategy/Bad Strategy clarifies the muddled thinking behind
many organizational strategies and provides a clear framework for creating
and implementing action-oriented strategies that work in the real world.

Developing and executing a strategy is the central task of any leader.
A good strategy provides a specific and coherent response to the obstacles
an organization faces. It harnesses power where it will have the greatest
effect. Unfortunately, many organizations confuse slogans, buzzwords, and
financial targets with genuine strategy.

Debunking Bad Strategy

Richard Rumelt exposes the common pitfalls of “bad strategy” and demonstrates
the power of “good strategy.” He identifies nine sources of power, ranging
from using leverage effectively to focusing on growth. These tools are
practical, actionable, and can be applied immediately.

The book brings these concepts to life with examples from business,
nonprofits, and military affairs. Case studies include Apple, General Motors,
Nvidia, Silicon Graphics, Wal-Mart, Cisco Systems, Paccar, the Getty Trust,
the Los Angeles Unified School District, and Global Crossing, as well as
historical contexts like the two Iraq wars, Afghanistan, and the 2007–08
financial crisis.

Practical and Rigorous Thinking

Reflecting Rumelt’s deep understanding of economics, finance, technology,
history, and human behavior, Good Strategy/Bad Strategy encourages
leaders to look beyond the superficial. The book teaches how to confront
difficult questions with clarity, honesty, and integrity.

With its actionable insights, vivid examples, and rigorous approach, this
book is essential reading for leaders, managers, and anyone seeking to
understand what makes a strategy truly effective.